Where next for construction communication?

For the second time, the marketers of the Hungarian construction industry will meet in Bükfürdő at the ÉVOSZ Media Section conference. The programme for the event next Thursday, 20 March, is now well known, while the fact that registration is already full shows the interest.

One of the key topics of the series of presentations showcasing current trends, challenges and best practices will be reaching out to young people, as described in Péter Kincses, head of department, pointed out in one of our previous articles. Accordingly, the question that poses a serious challenge for many companies will be addressed: how can we reach, engage and motivate Generation Z and Alpha in the industry? One of the leading figures in this field, Tamás Trunk, will also be attending the conference. At the age of 21, he is a successful alpine skier, a recognised influencer and new gen advisor, and is already writing his third book.

The event will also feature a presentation by Ákos Starcz, CEO of Index Zrt., who is also a senior partner of Dialogue Creatives Advertising Agency and Chairman of the Board of Libri-Bookline Zrt..

As well as focusing on current trends, the conference will also focus on its original intention: to bring together marketing, communications and PR professionals from across the industry to create a strong community.

The detailed programme of the event, featuring valuable topics and distinguished experts, and the list of speakers can be found here: here.