Visual focus and simplicity - Óbuda Group's new website wins an award

This year's Website of the Year competition. The leading construction company's new website won the "Website of the Year" title in the B2B category, as well as the special prize in the Real Estate category and the quality award in the Portfolio category.

The new website is part of the company's complete visual revamp, which focuses on highlighting the group's increasingly prominent design business. Óbuda Group and their web development partner, 2Pixels Studio, began developing the concept for the website in the autumn of 2022, but the need for a website that would present the company's projects in a manner befitting their quality and visual form, in keeping with the spirit of the modern age, had been identified much earlier.

"We have needed a new image and website for a long time, because we are more than just a symbol to stand behind." - said Norbert Kákóczki, lead architect of Óbuda Group and creative director of the identity project.

Based on their business and marketing objectives, they have started to develop a transparent, easy-to-use, user-friendly and modern website that presents their projects in high quality, primarily in the form of spectacular videos and photos, with minimal text content and a strong emphasis on visuals.

"The preliminary mapping of our client's business and communication goals greatly helped us to develop the right information architecture (IA) for the new website. Thanks to our conscious design processes, we were able to build an easy-to-navigate, responsive design that works well across all interfaces, effectively helps to showcase the company's work and services, and authentically conveys Óbuda Group's brand values" said Dávid Koltai, the 2Pixels Studio manager and Óbuda Group website developer.

Not only the website is new, but also the image

Almost a year of development has resulted in a creative, modern and user-friendly website. Thanks to clean design elements, a simple content structure and a well-optimised search engine, all information is easily accessible on the website. The emphasis is on a simple structure, based on the principle of "less is more": visual aids are used to present the content in a concise, concise and structured way.

The visual renewal of the company brought about the development of a new logo and image, as well as the development of the website. An important aspect of the company's concept was to create a timeless website in the spirit of the think ahead slogan, similar to the buildings designed by the company. As Germán Géza, managing director of the Óbuda Group architectural studio, said in an interview with our recent interview with Géza Germán, managing director of the Óbuda Group architectural studio:

"With the slogan think ahead, we express, through conscious forethought and careful planning, that our design service is not just a shadowy, ancillary activity; but rather a real architectural quality that we are proud to reveal to our surroundings."