KÉSZ Csoport: Explore the construction industry in tetris

Construction work processes inspired the latest, uniquely developed online games from KÉSZ Csoport: the KÉSZ Group Challenge virtual games available on the group's website showcase general construction activities as well as steel structure manufacturing and assembly, according to a press release sent to our newspaper.

For years, KÉSZ Csoport has been focusing on promoting the industry, and its latest initiative encourages interested parties to discover the construction industry through two online games. In connection with the games, the group has also announced an online prize draw on its Instagram page, in which participants can win various daily prizes and even the grand prize of 250,000 forints, they point out.

Steel structures and generic construction in a cognitive skill game

The online challenge, KÉSZ Group Challenge, consists of two custom-developed games that showcase two of KÉSZ Csoport's 15 activities, covering a wide range of industries. The graphics of the skill-drawing exercise illustrate a generic construction activity and are intended to show a project site. Most importantly, it shows how complex the work of project management and the colleagues working on the construction sites is, as it requires constant, fast and accurate reactions from both managers and other staff. The other game, the well-known tetris, focuses on the construction and assembly of steel structures, encouraging fast but precise and accurate execution.

First the staff could try it out

"One of the key objectives of KÉSZ Csoport for many years has been to promote the construction industry and reach out to younger generations. That's why we wanted to come up with a unique campaign this year, which will again offer a playful way to get to know this complex but diverse industry. We like to come up with innovative solutions that are not common in the industry, because we feel that this is a more effective way of reaching the younger generations. The two KÉSZ Group Challenge games were the first to be tried out by our staff in an in-house competition, which was a great success. And on 17 June, the games were made available to the general public on the KÉSZ Csoport website, which was relaunched last year, and combined with a prize draw, so that participants can win valuable prizes"

- said Tímea Zima, Marketing Communications Manager of KÉSZ Csoport.

Individual daily prizes and a grand prize of 250.000 HUF

During the 4-week campaign, anyone can try out the two KÉSZ Group Challenge games and enter the prize draw to win the daily prize of their choice or the HUF 250,000 grand prize. To enter the game, all you need to do is play one of the two games, save your score and link to the KÉSZ Csoport Instagram page. All prizes are awarded by draw, so although you can earn points in each game, the result doesn't matter, it's the participation that counts. Anyone who plays any game on a given day and meets the requirements will be entered into the draw for the daily prize, and anyone who joins the enthusiastic camp of players at any time throughout the game will be entered into the draw for the grand prize. The daily prizes are at the winners' discretion: they can choose to receive a logoed mug, canteen or sweatshirt if they win

The Group is also launching an influencer campaign to accompany the initiative, so over the next month you will also see opinion leaders trying out the games and encouraging their followers to do the same.

The games are available here until 14 July: https://www.keszgroup.com/kesz-group-challenge