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Project of the Year – The rebirth of Körszálló received prestigious recognition

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Photo: Market Asset Management Zrt.
One of Budapest's most famous tower blocks is getting a new lease of life: the rebirth of Körszálló has been recognised by the Hungarian real estate industry. The development of Market Csoport, The Icon by Marriott Residences Budapest, won the special award for „Project of the Year” at the Real Estate Awards gala. The investment also introduces a new category to the domestic market: the „branded residence” model is the first of its kind in Hungary.

At the Real Estate Awards awards ceremony, the professional jury selected the development of Market Asset Management Zrt. as the special prize winner in the planned projects category. The project involves the comprehensive renovation of the iconic cylindrical tower building Körszálló in District II, which will be reborn with 21st-century residential functions in the design of Market Építő Zrt..

 

Function change – From hotel to premium apartments 

What makes this project unique is that the apartments are being marketed with a service package associated with the Marriott International brand. The owners of the 48 exclusive apartments with panoramic views on 14 residential floors are not only purchasing premium real estate, but also receiving the level of service guaranteed by the international hotel chain. The concept combines the privacy of one's own home with the comfort of luxury hotels: residents have access to concierge services, housekeeping, and wellness and fitness facilities, among other amenities.

The deteriorated built heritage is saved and adapted to future expectations.

„The recognition of Real Estate Awards is important feedback for us, showing that the profession values courage and innovation. The rebirth of Körszálló is more than just a property development: it is a category-creating investment. With the concept of branded residence, we are proving that the Budapest property market is ready for the highest quality, international standard products. Our goal is to save the dilapidated architectural heritage in a way that meets the energy and functional requirements of the future, while offering a lifestyle that has been missing from the domestic market until now,” said Sándor Makra, CEO of Market Asset Management Zrt..

 

Smart home solutions aimed at near-zero energy consumption

The investment will also be implemented using state-of-the-art technical solutions. The building will be designed in accordance with the requirements for nearly zero-energy buildings, with a heat pump cooling and heating system, heat recovery ventilation and smart home solutions. As part of the development, the environment will also be renewed: instead of the previous paved surfaces, the proportion of green spaces in the area will be significantly increased. Demolition work has already begun, and the project is scheduled for completion in the summer of 2028.

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