Video of the new music road section on Route 21 breaks all records

Last Thursday, after the ceremonial handover, we launched a video on various channels the video featuring the musical section of Main Road 21, which was produced by the Magyar Építők crew before the press event. Our newspaper's proactivity was confirmed by the fact that the musical road, which plays the iconic song by Ismerős Arcok and is the third of its kind in Hungary, proved to be extremely popular.

A week later, the video has 2.8 million views on Facebook and 2.4 million on TikTok.

This is an absolute record for the content of the Magyar Építők, which celebrates its tenth birthday next year. Of course, the 144,000 views on Instagram and 92,000 on Youtube Shorts are also outstanding.

The project, implemented by HE-DO and invested in by Építési és Közlekedési Minisztérium, is an encouraging feedback for the whole industry:

Once again, it has proven that the construction industry does have its beauties, which make it worth communicating about it in a factual, open and value-added way.

What's more, this effect is further reinforced by the fact that exclusive, attention-grabbing material about a particular construction project is usually picked up by a significant portion of the Hungarian press: in this case, without claiming to be exhaustive, Világgazdaság, 24.hu, Index, the ATV, the HGV, the Economx, Telex and Vezess.hu also published the news containing the video; at the same time, the Prime Minister's Office also reported on road development on the Hungarian government's Facebook page, using the video from Magyar Építők.