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Three awards recognised the professional excellence of Market Csoport at the ÉVOSZ end-of-year gala

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Photos: Market, Mihály Nagy/magyarepitok.hu
Market Csoport ended the year with multiple successes at an event held at the Pesti Vígadó: Kimpton BEM Budapest and the MET Arena in Székesfehérvár received the Construction Industry Quality Award. The group received the Construction Industry Marketing Communication Award for its communication campaign for Budapest Marriott Residences, which was reborn from Körszálló.

At the traditional end-of-year ceremony of Építési Vállalkozók Országos Szakszövetsége (ÉVOSZ), the profession recognised facilities that had been constructed to an outstanding architectural and technical standard. For Market Csoport, this year's gala was particularly successful, as it received the highest recognition in two different segments of building construction – hotel development under monument protection and large-scale sports facilities – while its strategic communication activities were also recognised, as highlighted in the press release sent to our newspaper.

 

 

Monument preservation and engineering feat on the banks of the Danube

The implementation of the Kimpton BEM Budapest was one of the most complex engineering challenges of Market Építő Zrt. in recent years. During the project, the classicist-style Radetzky Barracks on Bem Square were reborn, preserving the protected façade while creating a 21st-century, LEED Gold-certified hotel and office building in every respect.

 

 

The special feature of the construction was the special civil engineering and structural solutions. The experts had to support the historic façade with a steel structure that was joined from the outside but loaded onto pillars from the inside, while excavating to a depth of 15 metres under the building to create the basement levels.

 

 

The development represents high standards in terms of both architecture and sustainability. Energy-efficient operation is ensured by state-of-the-art solutions such as a heat pump system and solar panels, which significantly reduce the building's energy requirements and environmental impact.

 

Multifunctionality and sustainability in Székesfehérvár

 

 

The MET Arena in Székesfehérvár was also recognised with a Construction Industry Award. The multifunctional hall, which can accommodate 6,000 people, has become the new stronghold of domestic ice hockey, and with the opening of the arena, it can be expanded to accommodate 2,250 people, making it suitable for concerts and fairs as well.

The size of the facility is well illustrated by the fact that the roof structure, consisting of a 60-metre span, 650-tonne steel truss structure, was lifted into place by Hungary's largest mobile crane. The building's mechanical systems are completely gas-free: cooling and heating are provided by 204 ground probes and electricity, and more than 80 per cent of the water used for ice production is recycled, which is exemplary among facilities of similar size.

 

 

Award-winning strategy: the metamorphosis of Körszálló

In addition to architectural recognition, the communications activities of Market Csoport member Market Asset Management were also honoured. In the Construction Project Campaign of the Year category, the winner was the rebirth of Budapest Marriott Residences, which defines the Buda skyline, with the positioning of Körszálló. rel="noopener">Körszálló , which dominates the Buda skyline.

 

 

The campaign successfully reshaped public discourse on the renovation of this iconic building: initial debates about demolition were steered towards professionalism and rational value preservation through transparent, educational communication, while introducing the concept of „branded residence” to the domestic market. This was a complex campaign that, in addition to communicating with the public and the press about the construction, also established the Budapest Marriott Residences brand, they write.

 

 

„The awards we have now won confirm our commitment to not only constructing buildings, but also creating value. Whether it is saving a historic building using complex underground construction technology, building a modern sports hall or redefining the future of a building, our goal is always to combine quality and sustainability. I am proud of my colleagues who have solved these complex tasks at a world-class level, and I am particularly pleased that the communication of the renovation of Körszálló has also set an example: the building has been returned to the city's bloodstream, and its history and values have once again become close to the people. Market is a leader in the construction industry not only in terms of execution but also in terms of communication, because we believe that presenting stories and values is just as important as the construction itself.”

– said Sándor Scheer, CEO of Market Építő Zrt., in response to the accolades.

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