Has communication in the construction industry improved?

This year, the Media Section of Építési Vállalkozók Országos Szakszövetsége (ÉVOSZ) is once again conducting a survey to map industry communication. According to a statement by ÉVOSZ, the first survey on this topic was conducted in 2023. However, communication and marketing practices in the construction sector have changed and developed significantly in recent years, and the aim of the survey is to assess these changes.

This year, the questionnaire developed by the Media Section also covers the cooperation between marketing and HR, competitor monitoring and B2B and B2C communication (business to business and business to consumer - ed.).

Today, communication is no longer complementary but strategic

Péter Kincses, head of the Media Section of ÉVOSZ, told us that the previous questionnaire survey helped to better understand how Hungarian construction companies communicate. „This year, we would like to see how much we have developed together, as communication is no longer an additional issue, but a strategic one,” the chairman pointed out.

„It's not worth leaving it to others to decide how we are perceived: companies today need to tell their own story, authentically and consciously!”

The questionnaire, which takes 15-20 minutes to complete, is available at available at the link below. Respondents who provide their email address will receive the results of the survey, which they can use to improve the communication processes of their own businesses.