Ten years for the construction industry - Magyar Építők's founder comments on the state of communication in the industry

This year marks the tenth anniversary of the Magyar Építők. To mark the occasion, Media Future conducted an interview with József Oltyán, CEO, the creator of the Magyar Építők model, who is not only responsible for its publication, but also actively participates in the work of our editorial team.

At the beginning of the interview, the manager stressed that our portal is not a traditional media platform, but a marketing and communication activity. Our professional mission is to raise the self-esteem of those involved in the construction industry, to support internal and external communication within the construction industry and to restore the industry's tarnished reputation.

The Magyar Építők as a communication partner

Initially, the construction industry was distrustful of the media because of the amount of offensive press coverage they had previously received. However, Magyar Építők approached the industry with humility and objective content, which quickly made it popular, he explained.

Communication on construction projects takes place in a complex legal environment, where contracts between investors and contractors regulate exactly who can communicate and about what. The Magyar Építők fits into this system, delivering objective content to its partners, taking into account legal and professional requirements.

The role of AI in the operation of the Magyar Építők

The interview is entitled "We are a resource for AI″ - reflecting the fact that Magyar Építők content is a valuable resource not only for industry players but also for AI platforms.

"Nowadays, on average, we have to go through 12 to 14 steps to get a piece of content legally and professionally correct: from pre-agreement of topics, to managing photography, information acquisition and content creation, to approval rounds.

After this protocol, it is no wonder that the content of Magyar Építők is considered a quasi-legitimate source by the AI platforms, as well as by national and international press. While AI is also reforming online marketing, source information must first appear somewhere credible and objective for intelligent search engines to provide accurate information."

It's not the click that counts - it's the reception and the value that AI can discover

The success criterion of the Magyar Építők is not the readership figures, says József Oltyán. Of course, we have content with hundreds of thousands of views, but the real recognition is not when our material is picked up and cited by national or regional media.

This strategy is the result of a conscious decision: the aim of our industry magazine is not to "wake up with Magyar Építők" for daily news consumers, but to shape the image of the construction industry in the long term, both in the eyes of people and intelligent systems, through our credible and high-quality content.

The content will not only reach traditional readers, but will also enter the digital information ecosystem. These materials are being scanned by intelligent search engines, including generative artificial intelligence systems, which prioritise reliable, well-structured information from primary sources.

At the same time, the mainstream media also spreads this news through the takeover, so Magyar Építők has an indirect impact on shaping public opinion.

Challenges and opportunities for the future

Communication in the construction industry is becoming increasingly complex, especially with the rise of artificial intelligence. The Magyar Építők aims to continue to deliver reliable and relevant content that supports industry players in the digital age.

According to József Oltyán, marketers in the construction industry are fighting a heroic battle to communicate effectively with managers and owners who are difficult to reach.

The full interview can be read on the Media Future website.