What do students really think about construction companies? – ÉVOSZ launches groundbreaking research

A groundbreaking survey is being conducted in Hungary to examine how university students view construction companies. The research initiated by Építési Vállalkozók Országos Szakszövetsége (ÉVOSZ) seeks to find out which companies young people are familiar with, what makes a workplace attractive to them, and what deters them from the industry. The results can provide important feedback on companies' communication and relationship-building with future engineers.

A mirror for the industry

The aim of the research is to

provide a realistic picture of how students perceive the presence and communication of construction companies.

Although more and more companies in the industry are focusing on attracting young engineers, little data has been available to date on whether these messages are actually reaching their target audience.

„One of the greatest values of the research will be that we will finally see data on how students perceive the communication of construction companies.”

said Péter Kincses, chair of the ÉVOSZ Media Department.

He added that the survey could also help in the medium term to fine-tune employer branding and marketing communications.

„The results of the research will give us a clearer picture of which messages work, which platforms are worth being present on, and which programmes are capable of establishing genuine connections with the engineers of the future,” he said.

What makes a construction company attractive to young people?

The questionnaire-based survey seeks answers to several key questions. Among other things, students can express their opinions on,

• which construction companies are known,
• where they encounter them (at university events, in the media or on social media platforms),
• What kind of corporate image or communication makes a company attractive?,
• and what deters them most from joining a workplace organisation.

The survey also examines the types of programmes that can help attract young people to the industry, such as internship opportunities, summer schools and mentoring programmes.

Data that can also aid decision-making

The results of the research not only provide a general overview of the industry, but can also help with specific marketing and HR decisions. The database can be particularly useful in the following areas:

• employer branding,
• developing university relations,
• social media communication,
• development of student programmes and internship systems.

The initiative could bring construction companies and the next generation of engineers closer together, while also giving the industry a clearer picture of the expectations that new entrants to the labour market have.