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The new CEO of KÉSZ Építő is building an even stronger management structure on a solid professional foundation.

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Portrait photos: KÉSZ Csoport
The decades-long presence of KÉSZ Csoport clearly shows that it performs reliably in both the Hungarian and foreign markets. The group of companies covering the entire construction industry is a place where innovation, professional project management, digitalisation and quality assurance are not empty slogans, but decisive strategic directions and essential building blocks for successful operation. Béla Ármos, CEO of KÉSZ Építő és Szerelő Zrt. and member of the board of directors of KÉSZ Holding Zrt., answered Magyar Építők's questions, including why it is beneficial to enter into a partnership with the company.

The restructuring of KÉSZ Csoport has been ongoing for at least a year and a half, and has already brought about numerous organisational changes. As CEO of KÉSZ Építő és Szerelő Zrt., what areas of the group are you responsible for? What are your goals and specific plans for achieving them?

The KÉSZ Csoport has enormous potential, and this is not just an empty phrase, but our daily experience. During each construction project, we are able to handle almost the entire vertical range of the construction industry in-house, which is a huge advantage. This structure is what sets us apart in the market and is why, even after more than 40 years, we remain firmly among the largest players.

Over the past year and a half, we have undergone significant organisational restructuring within the group.

I see the future as being more centralised and hierarchical, with decisions that are transparent, quick and rational.

This is the only way we can operate this organisation in a manner befitting the size and complexity of KÉSZ Csoport.

As Chief Executive Officer of KÉSZ Építő és Szerelő Zrt., I am responsible for several key areas, in addition to my membership of the Board of Directors of KÉSZ Holding.

In addition to general contracting, which is our flagship business, I am also responsible for corporate security, materials and equipment management, fleet management, and, together with Tamás Vida, member of the board of directors, we manage property management, accommodation and catering, as well as central procurement.

These are all key areas that build on each other and together determine the efficiency of the group's operations. One of my most important goals is to establish close, coordinated cooperation between these areas so that decision-making is fast, well-founded and transparent. This will continue to provide a stable foundation for further development in the future.

Béla Ármos, CEO of KÉSZ Építő és Szerelő Zrt.
Photo: KÉSZ Csoport

What path led you to this position?

I received the invitation from founder Mihály Varga, and I considered it an honour to be entrusted with the management of such a long-standing and powerful company.

KÉSZ Csoport is not just a simple construction company; it is a complex, multifaceted organisation in which each sub-area is part of a large, coordinated system. In order to make real decisions, one must first understand how this mechanism works.

I have worked in both the public and private sectors, managing large organisations where the goal was always the same: to create a transparent, disciplined and efficient operation. In the public sector, I learned about regulation, organisation and discipline, which are fundamentals that become particularly valuable in times of crisis or extraordinary situations. From the private sector, I brought dynamism, quick response times and a results-oriented approach. I am now consciously integrating these two worlds into the operation of KÉSZ Csoport, as both have their own values.

It is important to note that, in my opinion, the fact that I did not socialise within KÉSZ Csoporton is not a disadvantage in the current situation, but rather a distinct advantage. I came from outside, and this allows me to view the processes from above, with a clear eye and objectively.

I believe in centralised, hierarchical operation, and that a well-organised structure based on areas of responsibility can function truly effectively, especially in a group of companies of the size and complexity of KÉSZ Csoport.

KÉSZ Csoport is one of Hungary's construction companies with the broadest portfolio. How do you see KÉSZ Építő és Szerelő Zrt.'s position within this and in the market, and the quality orientation of its subcontractors?

At KÉSZ Csoport, we strive to always adapt to the changing market environment and fluctuations in demand. In recent years, the construction industry has experienced extremely volatile periods, but we have consciously developed an operating model that is sustainable even in difficult times. This stability is also a fundamental principle at KÉSZ Építő és Szerelő Zrt.: flexibility and efficiency are not just slogans for us, but an integral part of our daily operations.

Our strength lies in our structure. We are members of a holding company that covers the entire construction industry: with our own structural manufacturing, technology manufacturing, steel and reinforced concrete prefabrication, mechanical engineering and logistics solutions, we are able to respond comprehensively to market challenges.

This gives us a huge advantage over other players because our operating model is more efficient and resilient. We have room for manoeuvre and internal capacity to fall back on, so we remain competitive even in a difficult economic environment.

KÉSZ Csoport has a significant manufacturing base in the construction industry, which includes the production of steel structures, façade elements, modular systems and electrical equipment.

How much of a competitive advantage does this represent at the domestic and international levels?

We maintain genuine control over our resources, enabling us to provide our partners with exceptionally fast and flexible project services. The name KÉSZ Csoport is now associated with unique solutions that are also special from a technological point of view. It is this kind of openness to innovation and engineering expertise that really sets us apart.

Our management philosophy is that

We do not work with subcontractors, but with partners. Subcontractor partners, with the emphasis on the word "partner". In good times and bad, but always fairly and honestly. We expect mutual respect, and we give it in return. I would like to emphasise that KÉSZ Építő is a great partner to work with.

As corporate security also falls under my remit – which includes asset protection – we have implemented a number of innovations in this area in collaboration with our subsidiary MileStone, which further increases our performance reliability and enables us to operate the resources of our central and construction sites with state-of-the-art monitoring and control systems. We have put our current projects in order and learned from the mistakes of the past.

In light of this, what position does the company intend to occupy in the Hungarian market in the coming years?

As before, we want to continue to be involved in Hungary's largest competitive market and community investments. We have everything we need: highly skilled human resources, a stable economic background and, perhaps most importantly, the will to get things done.

Our goal is to remain a natural participant in the largest and most complex projects in the coming years, where professional quality, organisation and reliability are decisive factors.

Process improvements and quality assurance are tools for professional development. We are constantly refining our operations to ensure that all our projects are implemented more efficiently, transparently and precisely, because in the long term, only stable project execution capabilities and accurate performance can maintain credibility in the market.

KÉSZ Csoport has always been an expert in complex large-scale investments. Our strength lies in our ability to coordinate processes involving multiple disciplines. This is precisely where our strength as a main contractor lies: in management, forward planning and supply chain integration.

Success is not only measured in terms of construction, but also in terms of how well we can work in a structured, disciplined and cooperative manner with partners, subcontractors and suppliers alike.

In which areas do you intend to improve the operation of KÉSZ Építő?

One of the most important cornerstones in developing KÉSZ Építő's operations is creating transparency and integration in project management. I would like all our projects to operate like a precisely tuned system, where every process, area of responsibility and milestone can be clearly tracked and controlled. This is why we are also developing our digital tracking systems, as these enable us to see the progress of the project, any risks and points of intervention in real time.

KÉSZ Építő not only builds, but also manages and supervises projects, and this approach sets us apart in the market.

Another key area is rethinking quality assurance. It is not just about filtering out errors, but about creating an operational culture where quality and process control, feedback and error prevention become part of everyday work. I would like to reinforce this new approach within the organisation.

I believe that quality is not determined by final inspection, but during the process, when colleagues consciously pay attention to details and take responsibility for their own work.

The future of KÉSZ Építő lies in this professional rigour and discipline.

Tilia Office Building (Source: KÉSZ Csoport / György Palkó)

Following Mercedes and BMW, what other major industrial investments might the group be involved in in the future?

KÉSZ Csoport has always been strong in industrial property development and construction, whether it be logistics centres, warehouses or manufacturing bases. This segment remains one of the cornerstones of our operations today and will continue to be a key focus in the future.

With our experience, complex solutions and systematic approach, we can remain stable and reliable players in the largest public and competitive market investments.

Photo: Le Primore Hotel & Spa

Our most recent major projects include the Tilia Office Building, built using our own design & build model, the Flextronics factory in Zalaegerszeg, our work at the Mercedes factory in Kecskemét and the BMW factory in Debrecen, the Mahard projects around Lake Balaton, the Ceva-Phylaxia vaccine factory in Monor, the Le Primore Hotel & Spa in Hévíz, the Stop Shop shopping centre in Salgótarján and the taxiways at Liszt Ferenc International Airport, clearly demonstrate the strong diversification that characterises our portfolio. This diversity is no accident; we have always consciously sought to establish a presence in multiple industries and at multiple levels.

At the same time, we do not forget about smaller projects that are equally important from a professional point of view. In these cases, we can stand out with our speed, flexibility and cost-effectiveness, which are decisive factors for many customers.

As a general contractor and key subcontractor, we have been involved in the largest public and competitive market investments, and we will continue to be involved in the future. With our experience, complex solutions and systematic approach, we can remain stable and reliable players.

I am convinced that professional standards and competitive bids should form the basis for decisions in all investment projects. As a Hungarian, resource-based group of companies with our own steel, reinforced concrete, covering, mechanical and electrical equipment manufacturing background, our participation as a general contractor in major domestic projects is not only an economic issue, but also the long-term preservation of the human knowledge and professional value accumulated over several decades, which, in my opinion, is in the common national interest.

Taxiway G at Liszt Ferenc International Airport
Photo: Budapest Airport

The professionalism of KÉSZ Csoport has always been unquestionable in the market, but in today's situation, expertise must be accompanied by very strong leadership. I represent this kind of disciplined, efficient and stable management model, because this is the only way we can guarantee that we will continue to perform at the highest level in future investments.

Project management is very important in an investment. How is this currently implemented at the company and what developments are planned in this area in the future?

One of the most important factors in the success of an investment is professional project management. We consider this not only an organisational task, but also one of the strategic pillars of corporate operations. In line with this, we have consciously developed a project-based organisational structure in recent years:

We apply clear responsibilities, transparent processes and a uniform management framework to all our implementation projects. This ensures that everyone involved works in a coordinated manner towards the same goal, from planning to implementation.

The world-renowned combat vehicle factory in Zalaegerszeg
Photo by Tamás Dernovics/magyarepitok.hu

We pay special attention to the continuous professional development of our project managers, supporting them with regular training and targeted competence development programmes. At the same time, we have launched the company-wide implementation of the LEAN methodology based on the successful results of the pilot. In this, we are working with an internationally recognised consulting partner and a dedicated internal development team led by István Fekete, Technical and Project Director, to ensure that all our projects are implemented more efficiently, quickly and with less loss.

Digital construction management also plays a prominent role in our development plans, which is being driven forward by a dedicated team: they implement the elements of the BIM methodology and ensure that all project information is available in real time, transparently and uniformly through the daily use of the centralised CDE system.

This is not just about increasing efficiency, but also about changing attitudes:

Project management is no longer an administrative function for us, but one of the most important tools for strategic management, innovation and quality assurance.

KÉSZ Csoport has always placed great emphasis on digitalisation. The bim.Group, a strategic partner of KÉSZ Csoport, has also gained international recognition. What specific plans do you have for the more comprehensive use of digitalisation in the case of KÉSZ Építő és Szerelő Zrt.?

We treat digitalisation not as a separate development, but as a strategic direction that will determine the future of the company, and within this, digital construction management already plays a decisive role in our operations. The strategy of KÉSZ Csoport BIM, which won the K&H Family Business Excellence Award in the Innovation category in 2024, continues to guide us: the strategic goals set out in it are now being implemented in the daily practice of KÉSZ Építő's projects.

In recent years, we have achieved tangible, internationally recognised results in this field. We are particularly proud that our team represents an outstanding level of expertise in the application of the DALUX system, which is also recognised by our international partners. In addition, our work in testing Leica's dynamic laser scanner has achieved such a high level of professionalism that the survey we conducted has been included in international teaching materials.

These results clearly show that

For us, digitalisation is not an end in itself, but the basis for more efficient, safer and more transparent construction.

In the future, we will continue to expand the integration of digital tools into everyday construction processes, from design and preparation to implementation and operation.

Our primary goal is to base every stage of our projects on data-driven decision-making, as this enables real-time feedback and continuous improvement. Digitalisation not only increases efficiency, but also creates a new level of quality management, ensuring that every KÉSZ Építő project is implemented in a measurable, transparent and sustainable manner.

KÉSZ has already been involved in numerous international projects, as it has subsidiaries in four other countries in addition to its domestic sites. How much potential do you see for KÉSZ Csoport in terms of international expansion?

International expansion has always been a strategic priority for the KÉSZ Csoporton group. Our companies KÉSZ Romania and KÉSZ Ukraine have become real success stories. In Romania, for example, we have built up an extremely strong general contracting and mechanical engineering division, while in Ukraine we have a presence in construction, manufacturing and engineering, in many cases in close cooperation with the Hungarian parent company.

Corallis Residential Park in Bucharest
Visualisation: KÉSZ Csoport

We have to fight for our place in every market.

That is why we believe that the best results can be achieved locally, together with local partners, local experts and local leaders.

In Germany and the United States, we are currently present primarily through our domestically manufactured products intended for export, with which we are continuously increasing our competitiveness. In Serbia, we are moving further in the direction of strategic cooperation: we intend to strengthen our position there with a strong local partner.

For us, the international market is not an end in itself, but a consciously constructed, commercially sound direction. Our goal is not to be everywhere, but to create real value wherever we are present, building on Hungarian expertise, local resources and partnerships.

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